Andrea Coutts Andrea Coutts

Yerkes-Dodson Law

I used to work in media relations and issues management, and the crisis-adrenaline energy is real. There’s a thrill that comes with fast-paced, responsive, and agile environments; for me it was like looking at problems as if they were multifaceted gems, seeing all sides. And moving around pieces of an ever-shifting game of Tetris.

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